5 Social Media Ins and Outs You Need to Know for 2025

Alright, social media users, let’s talk about what’s hot and what’s not in 2025. The game is changing, and if you’re still chasing trends without a clue or over-curating your feed, it’s time to rethink your strategy. Here’s a breakdown of the top ins and outs to keep your socials fresh and your audience engaged.

What’s IN

1. Pinterest’s Big Glow-Up

Pinterest is back, baby. No longer just for wedding boards or DIY projects, it’s now a hotspot for Gen Z (and the rest of us) to shop, get inspired, and create vibes. Brands using Idea Pins and shoppable content are winning big—think mood-board meets marketplace. Get pinning!

2. Employee-Generated Content (EGC)

Who wants corporate blah-blah when you can hear from the people who actually work there? EGC is where it’s at. Let your team show off what makes your brand tick. TikToks, Reels, day-in-the-life stories—real voices equal real connection

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3. CGI Content That Blows Minds

Say goodbye to basic stock photos. CGI is stepping in to create jaw-dropping visuals that blur the line between real and unreal. Have you seen Aritzia's and other beauty brands lasted blown up campaigns? CHECK IT OUT BELOW https://www.instagram.com/vertex.cgi/reel/DEC39wTpVSK/

4. Instagram Broadcast Channels

Broadcast channels are the newest way to stay in touch with your followers, dropping exclusive updates straight into their inboxes. It’s like having a VIP group chat with your audience—minus the chaos.

5. Value-Driven Storytelling

Your audience isn’t just buying products; they’re buying into your values. Content that highlights sustainability, social good, and purpose-driven messaging is what gets the double taps and shares in 2025.

What’s OUT

1. False Community Vibes

You can’t just slap "community" on your bio and call it a day. If you’re not actually engaging with your audience or fostering meaningful connections, it’s giving fake, and nobody’s here for that.

2. Overly Curated Feeds

Perfect grids are dead. Candid moments, unpolished content, and behind-the-scenes chaos are what’s thriving. People want real, not rehearsed.

3. Sales-Only Social Strategies

Stop pushing products 24/7. Socials are about building relationships, not just making a sale. Create content that’s fun, educational, or inspiring—you’ll see the ROI.

4. Trend Chasing Without Strategy

Doing it for the vibes is cool, but if the trend doesn’t align with your brand or audience, skip it. A poorly executed viral moment can do more harm than good.

5. Static-Only Content

Still relying on photo posts? Yikes. Video, AR, and interactive formats are where it’s at. If you’re not moving, you’re losing.

Social media in 2025 is all about being authentic, adding value, and creating experiences that make people want to stop scrolling. Whether you’re upping your Pinterest game or letting your employees take the content reins, it’s time to embrace the trends that matter and leave the outdated stuff behind. Let’s make this year your brand’s best one yet.

What’s your top social focus for 2025? Slide into my DMs or drop a comment—let’s chat!

Love Always xx

Rachel Alexandra