Pear was a Canadian sustainable fashion and fine jewelry brand focused on thoughtful design and conscious consumerism. My role spanned creative strategy, campaign development, content production, and digital marketing, helping shape how the brand showed up across every customer touchpoint.

I led the execution of email marketing campaigns from concept to launch, including strategy, copywriting, design, segmentation, A/B testing, and performance analysis. Alongside email, I created digital content for social media, product launches, and seasonal campaigns, ensuring every asset aligned with the brand's visual identity and voice.