For Sway Studios, I developed a brand identity that reimagines what a modern wellness and movement space can feel like. The direction was built around contrast: strength and softness, movement and stillness, discipline and release.

I created the visual identity, colour palette, typography, brand voice, photography direction and social media system, bringing everything together through a bold red accent, minimal design and raw, editorial imagery. The goal was to move away from the softer aesthetic often seen in wellness and create something with a little more edge.

The result is a brand that feels strong, confident and distinct, with a visual system designed to carry naturally from the studio experience into its digital presence.