A short-form video produced for Salty Face’s digital campaign, captured on location at Formula Fig Toronto. This reel was featured in paid and organic Instagram advertising to highlight Salty Face’s clean, skin-first philosophy.

The creative direction focuses on modern light, reflective surfaces, and movement — mirroring the brand’s commitment to effortless beauty and conscious design.
Through minimal framing and natural tone, the content reinforces Salty Face’s positioning as the only “makeup” you’ll want to wear.