FTG with Charlotte is a movement and wellness brand built around a simple idea: movement should support your life, not take it over.

I worked with Charlotte to develop the brand from the ground up, creating a visual identity that feels strong, feminine, editorial and approachable. The project included brand strategy, logo development, colour and typography systems, creative direction, brand voice, social media strategy and a complete set of custom Canva templates.

The goal was to create more than a polished identity. We built a flexible brand system that Charlotte could confidently use and grow, while keeping every touchpoint feeling distinctly FTG.